Hardee's -- on the other hand -- has always been the more "traditional" sibling. They have kept southern accents throughout their menu, like hand-breaded chicken and biscuits made in-house. Their advertising tends to be softer, cleaner, and aimed more at embracing Americana. It's slight, but noticeable. And the differentiation makes sense.
If you remember anything about the burger twins' branding, you probably remember the half-decade when they made -- sometimes not-so-positive -- splashes in the advertising world by pairing their food with scantily clad models like Kate Upton and Paris Hilton NSFW, depending on where you work.
Obviously, there was backlash. Eventually, they backed away from the misogynistic-leaning ads. But anyone with a bare sense of marketing basics should realize, this type of advertising might not appeal to all types of consumers, and specifically turn some people off. This is important, as Carl's Jr and Hardee's have very different clientele. Jenkins and his team have done extensive research into the kinds of people who frequent the individual brands. They listen to EDM.
Hardee's fans are obsessed with college sports and country music. It's no surprise, given the regional separation between the brands, and it's enough to make a huge difference in how the brands are valued by their loyal customers. And it worked. But right now we are at the point where we decided we need to separate the two in a way we've never really done before, in order to make each brand stronger.
Simply put: the two brands that joined forces in the 90s in an effort to grow which, they certainly did, as neither brand has ever had a bigger presence in the fast food landscape , are now deliberately drifting apart, in an effort to continue growing. And now, in , the two kids who moved in together in the late 90s are finally getting out of the house, ready to become themselves again. The brands may be more alike than they are different, but, because their fans are so different, the cleaving of the chains seems to make more sense than ever.
A few years later, clear across the country, another fast-food pioneer was making waves in Greenville, North Carolina, as Wilber Hardee had opened his first Hardee's location in , serving "charco-broiled hamburgers," and within five months landed his first franchisee. In fact, Hardee's rise was far more fast-paced than Karcher's: Within the decade, almost locations flourished. Former chief marketing officer Jeff Jenkins said, " But the merger may lead to a bit of confusion when diners cross state lines.
He loved that cuddly little gaseous mass — the star not the jalapeno burger! Shortly after our daughter and son-in-law moved from Southern California to North Carolina nearly 14 years ago, the family had another Hamburger Star close-encounter.
My son-in-law John is a firefighter. One day, while off duty, he came upon a single-car accident. An elderly gentleman had crashed into a light pole. No serious injuries, but my son-in-law called for paramedics.
The dispatcher asked for a location. John knew the street name, but looked around for a further identifier. Quick-service restaurants are doing better than most other categories, but that segment still only saw a 1 percent increase in visits in , according to The NPD Group. Its chicken tenders are hand-breaded and the milkshakes are hand-scooped. Nationwide, spending on value menus at quick-service restaurants was up by 13 percent in the first quarter of , according to The NPD Group.
0コメント